My Restoration Leads (MRL) was a start-up company that provided water damage and mold remediation leads to contractors. The leads were provided via phone call generated from a network of websites controlled by MRL that ranked for keywords in the search engines. The phone calls needed to be routed to the correct contractor based on the geographical U.S. county the contractor was subscribed to and recorded so internal staff could review calls to determine if it was a billable lead.
Build an online store where contractors could purchase the rights to a county in the U.S. Any leads generated in that county was routed to that customers phone number.
Build a network of SEO optimized websites that had an individual page for every city in the United States which was roughly 18,000 cities. Have the ability to determine the county a phone call was generated from on any of the sites and route that call to the contractor that was subscribed to that county. We also had to launch 3-5 of these websites every week.
Build a backend system where internal staff could review the recorded call to determine of the lead phone call that was generated met the billable requirements as well as manage all the customers.
Automate the invoicing process for each customer.